SALESFORCE MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL TRAINING PDF & VALID MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL PRACTICE MATERIALS

Salesforce Marketing-Cloud-Advanced-Cross-Channel Training Pdf & Valid Marketing-Cloud-Advanced-Cross-Channel Practice Materials

Salesforce Marketing-Cloud-Advanced-Cross-Channel Training Pdf & Valid Marketing-Cloud-Advanced-Cross-Channel Practice Materials

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

TopicDetails
Topic 1
  • Mobile (SMS
  • Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
Topic 2
  • Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
Topic 3
  • Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 4
  • Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
Topic 5
  • Triggers: This area covers SOAP
  • REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.
Topic 6
  • Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q36-Q41):

NEW QUESTION # 36
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

  • A. Contact actions in response to marketing messages
  • B. Changes to a contact's attributes
  • C. Status change through contact deletion operation
  • D. Data-modifications to a contact's profile information
  • E. Data retention policies

Answer: A,B,E


NEW QUESTION # 37
To what types of objects can you do a quick send in distributed marketing, Select multiple

  • A. Lead
  • B. Contact.
  • C. Person account, (opportunities, Quick send message records)

Answer: A,B


NEW QUESTION # 38
A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

  • A. Is the Contact information spelled correctly?
  • B. Are there more than 100 order records that could match?
  • C. Do any of the orders for that subscriber meet your decision split criteria?
  • D. Are you integrated with other Salesforce Clouds?
  • E. Are you using attribute to attribute comparison in your decision split criteria?

Answer: B,C,E


NEW QUESTION # 39
Which two functions does Einstein Copy Selection do for marketing campaigns?

  • A. Send personalized content for each customer when they open email messages
  • B. Determines how many subscribers will engage with the message.
  • C. Analyze click results to find out which assets spark the most engagement among customers
  • D. Use aggregate daily engagement metrics to optimize content for the next day

Answer: A,C


NEW QUESTION # 40
Select features Einstein content selection, Select 2

  • A. Content selection based on business rules
  • B. Uses open time email content

Answer: A,B


NEW QUESTION # 41
......

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